Projects

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Vaasa IB (International Business) Conference and International Doctoral Tutorial

Since late 1990s the international marketing unit has organized every second year in August an event called as Vaasa IB Conference and an international doctoral tutorial. The central themes in the conference have been various topics related to the internationalization, internationalization strategies and performance of SMEs in their international operations, topics related to the planning, management, control and performance in foreign acquisitions and international joint ventures, topics...

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Cultural values, advertising appeals and advertising effectiveness (CULTVAL)

The goal of the subproject is to analyse the existence of and relationships between cultural values, advertising appeals and advertising effectiveness. In addition the role of the product or service type, advertiser of the product (domestic, domestic MNC, foreign MNC), and home country of analysis are explored.

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The impact of international operation environment on the investment strategies and investment performance (DISTANCE)

The goal of the subproject is to analyse how the international operation environment, especially the cultural, institutional and psychic distance between home country of investing firms and target country of the investment, influences the key strategic questions.

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Value creation in growth (VCIG)

The goal of the subproject is to analyse in a variety of ways how to create value using foreign acquisitions (FAs) and international joint ventures (IJVs) as modes of growth. The research subproject is based on co-operation between research teams at the University of Vaasa and University of Turku.

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Born Global firms: Stages of Growth and Survival (BG Growth & Survival)

The goal of the subproject is to answer the research problem: how will innovative born global (BG) firms grow as truly global and also how will they survive, taking into account their limited resources to benefit from the possibilities of global markets, as well as their limited resources to master the required process management?

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Globalisation and Marketing Strategies (GLOMARK)

The goal of the subproject is to analyse the globalisation of the firms as well as the marketing strategies of those firms. The GLOMARK-project is based on the cooperation between three Finnish Universities: University of Vaasa, Aalto University and University of Eastern Finland.

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SME internationalization strategies and performance (SME INSTRA)

The level of internationalization by SMEs has increased significantly during the last twenty years and the same trend seems to continue into the future. The goal of the subproject is to analyse various strategic decisions related to the market, marketing and operation mode strategies by SMEs.