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Dissertation: Is our social media behavior still influenced by our culture? – This is how Finns, Poles and Americans differ

Posted on 08/05/17.

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Even though we think ourselves as global citizens, we still differ in terms of how we behave online and what motivates our behavior online.

A new doctoral study in the field of international marketing by Agnieszka Chwialkowska reveals that the cultural values and practices are still very much influencing the way consumers use different social media platforms when engaging with their favourite companies.