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Dissertation: You cannot lead Indians as you would lead Finns – say Finnish business leaders

Posted on 09/12/16.


India is huge, lucrative, but also a very complex and challenging market. Finnish businesses are increasingly interested in operating in India, due to the large customer base and the high professional knowledge of partners and employees. Nevertheless, many companies face huge challenges due to the cultural differences that dominate business in India. Things can easily go wrong in the Indian business environment and while dealing with Indians if cultural differences are not addressed well, according to a new doctoral study by Narashima Boopathi.